Our
clients

We assist prominent firms with their brand-driven transformations.

We use a company’s brand as the basis for developing its transformation. We do this for our Mittelstand clients and for digital players. The advantage: our interdisciplinary team facilitates the entire process, from strategy and design through to implementation. The result: visible change – and a market positioning with staying power for the future.

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Brands that set a company apart – and which deliver inspiring brand experiences

Our case studies

IU Copilot School featuring Microsoft

Revolutionizing brand development with AI: We developed the new IU Copilot School featuring Microsoft brand using AI throughout the entire process. From brand positioning, design, and brand codes to a complete branded visual world.

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Deutsche Vermögensberatung

The brand identity of Deutsche Vermögensberatung has to work for customers - but also for the 18,000 independent financial advisors. Differentiated brand codes were used to develop a toolbox for the various communication requirements.

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Groupe Beneteau

Groupe Beneteau

Using holistic brand management to create a streamlined portfolio. In 2020, Groupe Beneteau – a boating brand – set a new course with its corporate strategy. The “House of Brands” was trimmed from twelve down to nine brands and the product portfolio revamped in order to better serve its customers’ needs in future.

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Oventrop

Oventrop

Oventrop is one of the leading European manufacturers of modular solutions for efficient heating and cooling and clean drinking water – nearly one in two households has a thermostat on their radiators from this family company. Oventrop has its roots in Germany’s Sauerland region with more than 1,000 employees – and it …

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IU International University of Applied Sciences

IU International University of Applied Sciences

Digital learning. Flexible courses of study. Outstanding quality: These three principles made the IU International University of Applied Sciences into Germany's largest university. With a sound brand strategy as a foundation, this gave rise to a bold and distinctive brand profile that is as flexible as the courses …

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Aldi Süd

An internationally consistent but flexible brand identity - a challenge for ALDI SÜD. With a new logo and a corporate branding system, we enabled the group of companies to combine the typical appearance of ALDI SOUTH with national, market-specific requirements.

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KKH health insurance

Through a data-driven and collaborative approach, we crafted a powerful new positioning for KKH health insurance. From innovative design concepts to a dialogue-centered customer experience, KKH's revitalized brand now resonates across all touchpoints.

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BMW i

BMW i

With a characteristic brand design, we give the BMW i brand a concise expression. The brand design has won several awards, including the Automotive Brand Contest, the red dot design award, the if communication design award and the German Design Award.

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Mini

Mini

Making the brand values visible and tangible - holistically. With a clearly defined brand behaviour concept, we have highlighted the values of MINI and paved the way for building an emotional connection to the brand at all touchpoints.

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Bosch Home Comfort Group

Bosch Home Comfort Group

By developing a brand group strategy that focuses on the Bosch and Buderus brands, the brand consultants at GMK Markenberatung created the framework for clearly differentiating the Bosch Home Comfort Group brands.

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From SMES and media brands to blue chips

Our work