We assist prominent firms with their brand-driven transformations.

We use a company’s brand as the basis for developing its transformation. We do this for our Mittelstand clients and for digital players. The advantage: our interdisciplinary team facilitates the entire process, from strategy and design through to implementation. The result: visible change – and a market positioning with staying power for the future.

Brands that set a company apart – and which deliver inspiring brand experiences

Our case studies

Deutsche Vermögensberatung

The brand identity of Deutsche Vermögensberatung has to work for customers - but also for the 18,000 independent financial advisors. Differentiated brand codes were used to develop a toolbox for the various communication requirements.

IU International University of Applied Sciences

Digital learning. Flexible courses of study. Outstanding quality: These three principles made the IU International University of Applied Sciences into Germany's largest university. With a sound brand strategy as a foundation, this gave rise to a bold and distinctive brand profile that is as flexible as the courses of study offered by the IU International University of Applied Sciences.

Groupe Beneteau

Using holistic brand management to create a streamlined portfolio. In 2020, Groupe Beneteau – a boating brand – set a new course with its corporate strategy. The “House of Brands” was trimmed from twelve down to nine brands and the product portfolio revamped in order to better serve its customers’ needs in future.


Oventrop is one of the leading European manufacturers of modular solutions for efficient heating and cooling and clean drinking water – nearly one in two households has a thermostat on their radiators from this family company. Oventrop has its roots in Germany’s Sauerland region with more than 1,000 employees – and it has to deal with the challenges that are transforming the global plumbing, heating and

Aldi Süd

An internationally consistent but flexible brand identity - a challenge for ALDI SÜD. With a new logo and a corporate branding system, we enabled the group of companies to combine the typical appearance of ALDI SOUTH with national, market-specific requirements.

Bosch Home Comfort Group

By developing a brand group strategy that focuses on the Bosch and Buderus brands, the brand consultants at GMK Markenberatung created the framework for clearly differentiating the Bosch Home Comfort Group brands.


With a characteristic brand design, we give the BMW i brand a concise expression. The brand design has won several awards, including the Automotive Brand Contest, the red dot design award, the if communication design award and the German Design Award.


Making the brand values visible and tangible - holistically. With a clearly defined brand behaviour concept, we have highlighted the values of MINI and paved the way for building an emotional connection to the brand at all touchpoints.

From SMES and media brands to blue chips

Our work