WE GUIDE CHANGE.

gmk brand consulting

We are synonymous with branding that works. With brand-driven transformation, we turn your brand into the lodestar of your change processes. We do this by leveraging the potential of digitalisation to make companies first movers – and to make them the first choice over the long term. Together with our customers, we create captivating brand experiences, measurable results – and genuine change. Are you ready?

We know what really matters.

BRAND CONSULTING THAT DRIVES YOUR TRANSFORMATION

BRAND-DRIVEN TRANSFORMATION.

BRAND-DRIVEN TRANS-
FORMATION.

Companies are under tremendous pressure to change. The complexity of change is immense. How can we render this complexity manageable? We turn brands into the drivers of transformation in your company. At the same time, the brand lends visible expression to your transformation processes: with a pioneering brand strategy to guide your actions and create a clear source of orientation. And a passion that invites employees to participate in the change processes.
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CREATING STRATEGIC BRAND ARCHITECTURES

EFFICIENT BRAND ARCHITECTURE.

Digitalisation, mergers and acquisitions, business models – all these things influence your brand architecture. Should new offers, digital products or services be launched under an existing brand, or is it time to realign your brand portfolio? We help you to construct your brand architecture in pursuit of your sustainable transformation. Read how right here.
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BRANDS THAT SET A COMPANY APART – AND WHICH DELIVER INSPIRING BRAND EXPERIENCES

INSPIRATION AND LEARNINGS: OUR CASE STUDIES.

INSPIRATION AND LEARNINGS:
OUR CASE STUDIES.

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Oventrop

A brand positioning that sets the company apart serves as the strategic foundation for the holistic transformation of this Mittelstand company. With brand codes conceived for the digital realm that remain faithful to the company's roots.

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IU International University of Applied Sciences

Brand-driven transformation at Germany’s largest private university – customer-centric and digitally driven. The case study illustrates how a strategically sound position can be turned into a bold and unique brand design.

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Groupe Beneteau

Using holistic brand management to create a streamlined portfolio. In 2020, Groupe Beneteau – a boating brand – set a new course. The “House of Brands” was trimmed from twelve down to nine brands and the product portfolio revamped in order to better serve its customers’ needs in future.

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OUR TEAM

PASSIONATE ABOUT BRANDS.

PASSIONATE ABOUT BRANDS.

When it comes to the power of brands, we are true believers. We are the brand guides – an interdisciplinary team comprising personalities from the fields of strategy, psychology, economics, design and texting. We expect a lot of ourselves. And we enjoy what we do. Want to get to know our team?

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Brand management – the path to your company's success

The brand is everything. And everything is part of the brand.

Studies – and our references – make it clear: a strong brand offers a path to success. Only those who go beyond standard marketing and practice strong brand management in the marketplace will be able to give their brand a distinctive profile. This was also made clear by the Deutscher Markenmonitor (German Brand Monitor), which gmk Markenberatung publishes every two years in collaboration with the German Design Council. But how can a company be turned into a strong brand? What does it take to make a brand a success?

The journey to a successful brand is a long one. What is our purpose? How do we approach brand development? How can we become an attractive employer brand? How can we efficiently implement the brand? How do we develop a management process for our brand’s contact points? As brand consultants, we answer these questions for our clients – we work with you to develop your brand strategy. We leverage your digital potential and reach your target groups with marketing that exemplifies your brand. Be it the corporate website, brand blog or a strategic brand campaign – a brand is only as strong as people’s brand experience at each touchpoint. Brands must be brought to life.

We design, develop and drive everything that brands need – and can rely on the support of an outstanding roster of partners: brand analysis, brand strategy, brand identity, brand values, brand development, brand implementation, implementation, brand communication and brand controlling. Brand consulting is our passion, and strategic brand management is the foundation of everything we do – because we are in it for the long haul. That is how we make your company – your brand – a success. And that is exactly why we, as brand guides, do what we do: because we love brands and we love making them stronger. Simply contact us.