Brand development with AI
We develope brands with AI. But never without IQ.
We believe that AI does not replace creative potential but multiplies it. Provided that the basis of the brand work is and remains a solid strategy and brand positioning. Without a strategy, generative AI is just that: generic. With a clearly defined brand foundation, on the other hand, we can determine the precise prompts and targeted workflows that will take your brand design and brand language to the next level in terms of consistency, uniqueness and creativity across all touchpoints "on brand". For most mid-sized companies, this kind of brand management was previously unimaginable in terms of human and financial resources. Through brand development with AI, we break down these barriers together and actively shape these processes for your transformation.
AI-powered brand development: our services
AI Brand Strategy
For example, we can provide AI-assisted market and communications analysis - saving you time and money. Or we can use AI to develop your brand positioning, speeding up the process and optimising results.
AI Brand Creation – Text
We use AI to create your content for social media, websites, and newsletters - even in high volumes for specific formats like online product catalogs, all based on your brand language. Or we can use AI to optimise your entire website content for SEO.
AI Brand Creation – Images
Based on your brand design we create AI-powered images or entire image pools: for example, product images, campaign images, staff/business photos, or we create your own brand-specific models.
AI Brand Tool
We set up your own tool that allows you to generate your own text and images based on the brand principles you have stored in the tool (brand design, brand language, target groups, product areas, etc.). The AI branding tool can be adapted to your specific tasks and requirements. Optionally with connection to your customer management system.
The gamechanger for your brand management.
The gamechanger
for your brand
management.
The benefits of OnBrand
Be more creative
Anything is possible. With AI, you can bring any image to life and take creativity to new heights. This makes visual worlds more specific than ever before.
More typical
"On brand" every time and everywhere: Precise corporate design and brand language guidelines enable a brand typology that was previously unattainable in stories, text, images, illustrations and moving images when working with AI.
Customisable
Adaptable for any market: any visual or linguistic brand communication can be customised to suit the culture of any market with minimal time and resource investment. This creates a global brand presence that resonates everywhere.
Faster and more cost-efficient
Save time and money: AI delivers faster, more efficient processes and consistent quality for everything from large strategic and creative projects to day-to-day business.
What are your challenges?
We are looking forward to your enquiries.
Strategie
Moritz Piel
Geschäftsführung
Hans Meier-Kortwig
IU COPILOT SCHOOL FEATURING MICROSOFT
Revolutionizing brand development with AI: We developed the new IU Copilot School featuring Microsoft brand using AI throughout the entire process. From brand positioning, design, and brand codes to a complete branded visual world.
