What drives us.

Brand management that delivers genuine change and inspiring brand experiences

We are passionate about brands – and about tackling their challenges. With our interdisciplinary creative and consulting team, we create brand stories – with and for our customers. For SMEs and blue chips. For Bosch, Merck, Groupe Beneteau and Oventrop. For brands that have only just begun their digital transformation – and for digital game-changers like the IU International University of Applied Sciences.

OUR APPROACH: BRAND-DRIVEN TRANSFORMATION

TRUE CHANGE.

TRUE
CHANGE.

Our branding delivers. We do this by leveraging the potential of digitalisation to make companies first movers – and to make them the first choice over the long term. Together with our customers, we create measurable results, captivating brand experiences, and genuine change: this is what we call brand-driven transformation.

From brand positioning, brand architecture and brand portfolios to the development of brand codes, brand languages and employer branding, we take a holistic approach to brands and brand management – by combining creative consultation and strategic design.

Our team

We are the brand guides.

What is required for holistic brand development? That’s easy: variety and diversity – taking the very best from every discipline. That is why our team includes experts from the fields of psychology, media science, business administration, content, design and market research. Together we are the brand guides.

CEO

Dr. Saskia Diehl

CEO

Hans Meier-Kortwig

Text & Concept

Katharina Kunze

Strategy

Roman Brandstätter

Strategy

Nele Funk

Strategy

Anna Paasen

Strategy

Susanne Bruns

Strategy

Lena Rößler

Design

Hendrik Koerber

Strategy

Franziska Stobbe

Strategy

Jan Leggen

Strategy

Moritz Piel

Strategy

Julian Hauptmann

Strategy

Lynn Alexandre Schaar

Strategy

Elmar Rugevics

Strategy

Jasmin Krux

Strategy

Dr. Daniel Kostyra

Office Management

Julia Stupening

Human Resources

Julia Swiatoniowski

Finance

Julia Ritz

Strategy

Fabienne Gadesmann

Strategy

Kilian Kohnen

Design

Christina Schaal

Design

Wulf Montigel

These
things matter
to us.

  1. We create visible change.
  2. We take a long-term view of brands and brand management.
  3. We turn employees into fans of your brand.
  4. We make brands measurably better.
  5. We collaborate with our customers – and spur them on.
  6. And we are not afraid to say no.

BRAND PRESENTATIONS, BRAND SEMINARS AND BRAND PUBLICATIONS

WE TAKE THE STAGE.

WE TAKE THE STAGE.

WHEN IT COMES TO BRAND MANAGEMENT, WE ARE THE EXPERTS – AND WE ARE HAPPY TO SHARE OUR EXPERTISE.

Be it in the academic arena or as part of corporate events, our brand presentations and brand seminars let us do more than share our expertise – they also give us the chance to share our enthusiasm. This can be very beneficial – such as for companies who are preparing brand processes or getting ready to launch these.

And we do not limit the communication of our expertise and enthusiasm for brands to live events – we also put it in writing in trade media, as with our Managing Director Hans Meier-Kortwig’s contribution to the
OFFICE BRANDS anthology, and share it in audio form, as with Managing Director Dr. Saskia Diehl’s hosting of the ndion podcast, where she regularly moderates brand topics.

Are you looking for a speaker, author, host or moderator for a brand topic?

OUR NETWORK PARTNERS

WE DO BRANDS. IN EVERY DISCIPLINE.

WE DO BRANDS.
IN EVERY DISCIPLINE.

We practice holistic brand management. We create inspiring brand experiences – everything from the product, the brand sound and pioneering brand designs all the way to multisensory brand experiences. Our capabilities are truly extensive thanks in part to our strong partners, including:

German Brand Award 2022

We joined forces with Deutsche Vermögensberatung to develop an interactive brand portal. The result was a hit at the German Brand Awards, where the portal was honoured in the ‘Excellence in Brand Strategy and Creation’ category.

Groupe Beneteau

On course for a streamlined portfolio: boat specialists Beneteau trimmed their “House of Brands” from twelve down to nine brands so that their revamped product portfolio can better serve its customers’ needs in future.