We facilitate your brand-driven business transformation.
Companies are under tremendous pressure to transform. The complexity of change is immense. How can we render this complexity manageable? With brand-driven transformation, we turn your own brand into a guiding principle that lends meaning during a period of change. It offers everyone involved a clear source of orientation and is capable of orchestrating the many changes that are required.
We shape your brand-driven transformation.
You are facing various challenges: digitalisation, sustainability, skills shortages, and far-reaching changes to markets. What can be done to make the transformation a success? With brand-driven transformation, we allow you to take charge of your change processes. The brand becomes the lodestar, allowing it to offer a clear sense of orientation for everyone involved in the transformation, as well as for operationalisation in every brand dimension: offers, communications, behaviour and design.
Here, the essence of the brand positioning is the key: it must be clear, and capable of setting the company apart. And it must have the power to not only guide thought and action on every level, but also to inspire: so that the brand can become a motivating driver of the transformation and create measurable results, inspiring brand experiences and true change. Or, in other words: brand-driven transformation.
We develop your transformation. In all dimensions.
Our interdisciplinary team of strategists and creatives drives and accompanies your change process. Holistically. From strategy through to implementation and monitoring. In an agile process that proceeds according to a concrete plan: your transformation roadmap. The result: The holistic transformation of your brand, visible change, increased efficiency. What are your current challenges, pain points and goals? We look forward to receiving your enquiry.
Analysis & Insight
We uncover potential.
Brand management can only be successful if we get to know your brand inside and out. We conduct an integrated analysis to highlight where your brand stands. We also ask some uncomfortable questions. We uncover the need for action - and the potential. And we use trend analysis to show you where you can set the pace.
We think ahead for your brand.
The strategic foundation for your transformation: We develop your brand positioning and brand portfolio. And we develop ground-breaking approaches to addressing the meta-aspects of brand management that are relevant today, such as purpose and sustainability. We consider aspects of brand creation from the outset.
WE MAKE BIG CHANGE MANAGEABLE.
The plan for your brand-driven transformation: we launch manageable sub-projects that facilitate your change process. They are measured, realistic, feature annual targets and milestones, and make use of various streams ranging from an info stream and work stream to controlling streams.
Development & Creation
We bring the strategy to life.
In keeping with a ‘digital first’ goal, we make your brand shine: in products and services, design and communication, sales, culture, organisation and processes. Our brand creation fills the strategy with life and gives your brand its distinctive expression. In every dimension.
We enable and inspire.
We turn your employees into brand ambassadors by sustainably anchoring your brand in the company. With continuous information and change communication. With brand trainings, brand portals, digital design systems and guidelines: everything to make effective use of your brand.
We create wow moments for your brand.
Amazing moments for your brand. With ‘experience excellence’, we create brand experience chains that stand out from the crowd and set your company apart. We see to it that every touchpoint is able to inspire – to make your brand a lasting success. Measurable, efficient, and with an eye on the target group.
We make your brand controlling profitable.
Do you measure the success of your brand? With data-driven brand management, we give you control of your investments in brand management. Thanks to digitalisation, measuring brand success is an affordable undertaking. We know which tools and measures are right for your requirements.