Brand controlling that is right for your firm

We deliver quantifiable success for your brand.

Do you measure the success of your brand? What do you measure? And what conclusions do you draw from the results? Our experience has demonstrated that companies often don’t know which parameters are relevant for them. And even though market research is frequently conducted, nothing is done with the results.

We utilise data-driven brand management to secure the long-term success of your brand. We design this process so that it can be put to work in a way that suits your company's size, budget and business model. And we identify the relevant measurement parameters and key figures for you. Our approach: we create a brand controlling apparatus that you can utilise on a regular basis. Because if it is going to benefit your brand strategy and brand work, your brand controlling must work continuously over the long term.


The good news: thanks to digitalisation, measuring brand success is an affordable undertaking. There are tremendous possibilities available for collecting data and the process has become easy – such as with Google Survey. For example: the net promoter score (NPS) is both easy to determine and extremely informative.

With data-driven brand management, we give you the tool you need to control your investments in brand management. And sound arguments for a start-stop-continue exercise for individual measures, such as for brand implementation or in marketing.

For example, we assess whether or not our joint brand management has been successful by deploying brand cockpits and by using these tools and measures:

Brand performance testing

We test your brand’s performance: for example, which means of communication do the best job of reaching your customers. Or which content fields get the best reception. We begin using brand performance testing very early on, during the positioning and relaunch processes.

Brand audits

Over the course of a comprehensive stocktaking, we study your brand’s strengths and weaknesses and identify its potential. This is an important foundation for our subsequent brand consulting. We use brand audits to determine how your brand compares with its competitors.

IU International University of Applied Sciences

Digital learning. Flexible courses of study. Outstanding quality: These three principles made the IU International University of Applied Sciences into Germany's largest university. With a sound brand strategy as a foundation, this gave rise to a bold and distinctive brand profile.