Brand-driven transformation at Germany’s largest private university – customer-centric and digitally driven. The case study illustrates how a strategically sound position can be turned into a bold and unique brand design.
Using holistic brand management to create a streamlined portfolio. In 2020, Groupe Beneteau – a boating brand – set a new course. The “House of Brands” was trimmed from twelve down to nine brands and the product portfolio revamped in order to better serve its customers’ needs in future.
Our interdisciplinary team of strategists and creatives drives and accompanies your change process. Holistically. From strategy through to implementation and monitoring. What are your current challenges, pain points and goals? We look forward to receiving your enquiry.
